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The second screen is the first screen.
Your fans are already on their phones. The question is whether you are there with them
The moment is the data.
Why the richest fan intelligence comes from the things fans actually want to do
The fan data gap.
Most rights owners know more about their sponsors than their fans
The identity gap.
Why the fullest stadiums in history are also the most anonymous
Gen Z Doesn't Watch Sport the Way You Think
58% of fans aged 18 to 24 often follow games through clips and social feeds instead of watching the full match. The engagement layer around the game now matters more than access to it.
From exposure to proof.
What modern sponsorship actually has to deliver, and why a logo is no longer enough
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Essays on the business of fans — what drives them, what the industry gets wrong, and what a smarter approach looks like.